Gopuff
As a UX Copywriter at Gopuff, I design content for user flows in the consumer Gopuff app, as well Gopuff Driver Partner. Other projects included website landing page copy for Gopuff's UK launch, creating UX Copywriting Guidelines for a growing UX copy team, and translating content from English into Spanish, French and German.
Gopuff onboarding flow
Problem
The original copy that led customers through the sign-up process for Gopuff's app was dry and transactional. As part of the redesign of Gopuff's app, senior leadership requested that Gopuff's brand voice should come through—even in the microcopy.
Solution
As part of a team of UX writers, we overhauled the microcopy in Gopuff's onboarding flow to reflect Gopuff's offbeat but approachable brand personality. We included microcopy that collected the information required to use Gopuff's instant delivery service, but added in copy that was both helpful and entertaining.
Out of stock replacements
Problem
We needed to let customers know that when an item they had placed in their bag was sold out that we had highly relevant substitute items that could meet their needs. The original copy (seen here at right) was not in the brand voice, and did not provide enough information to the customer to make an informed decision.
Solution
In the new version of the copy, we were able to stay in line with Gopuff's more casual and somewhat snarky tone, while providing the customer with additional information to decide if they would like to purchase any of the replacement items available.
Gopuff UK website
As part of Gopuff's launch in the United Kingdom, I created copy for almost 30 category and location landing pages. These pages were created with SEO best practices in mind, including long-tail keywords to expand organic reach in new markets.
